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About Danielle Purcell

Danielle Dani Purcell Laguna Beach, CA Real Estate Agent Headshot

Agent Details

Meet Danielle

Danielle Purcell is one of the most trusted names in Laguna Beach real estate. With over 37 years of experience and more than $1 billion in closed transactions, she consistently delivers results at the highest level.

A lifelong Laguna Beach resident, Danielle brings unmatched local knowledge and insight to every transaction. She is a skilled negotiator who knows how to position, structure, and close complex, high-value deals.

Known for her clear and consistent communication, Danielle keeps her clients informed, prepared, and confident from start to finish. Her approach is direct, focused, and fully committed to protecting her clients’ best interests.

Danielle specializes in luxury coastal properties and is known for getting deals done.

She serves on the Board of Directors for the Boys and Girls Club of Laguna Beach and is proud to give back to the community she calls home.

Danielle brings a rare combination of knowledge, energy and commitment to the table, and she has consistently delivered superb tenants and brokered the best deals we could have hoped for. She knows Laguna Beach and what goes on there like the back of her hand, and she'll stick by you to make sure you get what you need. I consider her the best broker in town and one of the best I've met. We don't work with anyone else.

With over 37 years of experience and more than $1 billion in closed transactions, Danielle has built a reputation not only as one of the top-performing luxury brokers in the region but also as the most loyal, honest, and reliable professional in the industry. Her integrity is second to none—clients consistently choose Danielle because they know she always puts their needs first, operating with the highest level of transparency, dedication, and discretion.

A lifelong resident of Laguna Beach, Danielle offers an unmatched depth of local market knowledge. Her ability to anticipate trends, accurately assess property values, and skillfully navigate even the most complex deals makes her the clear choice for both buyers and sellers seeking exceptional results. Her fearless negotiation style, meticulous attention to detail, and tireless commitment to her clients set her apart in a crowded field.

Danielle is more than an agent—she is a trusted advisor and steadfast advocate, known for forming lasting relationships based on trust, communication, and unwavering support. Her clients frequently return and refer others, knowing that with Danielle, they’re not just working with an agent—they’re working with the best. Beyond her professional success, Danielle is deeply committed to her community. She actively supports local organizations such as the Boys and Girls Club and SchoolPower, demonstrating her dedication to giving back and making a positive impact.

For clients seeking an agent with unmatched experience, proven results, and a reputation for integrity and loyalty, Danielle Purcell is the clear and confident choice for luxury real estate in Laguna Beach. References and verified Zillow reviews are available upon request.

Client Testimonials

Azadian

Azadian

There is no harder-working real estate professional in the biz. She does not know the meaning of "no." I cannot say enough about her attention to customer service and her always striving to deliver for her clients.
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Steve J.

Steve J.

Danielle has done a great job as my agent, she goes above and beyond the call of duty. Awesome customer service! Highly recommended.
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Nixon

Nixon

Dani and the entire crew at Team Laguna were amazing to work with. They listed our home and delivered quality traffic, realistic pricing for the market, and showed incredible dedication to getting our home sold. Once sold, the ...
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Sarah & Greg S.

Sarah & Greg S.

Danielle, you go above and beyond the call of duty in your job! I am honored that we can work together!
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Johnson

Johnson

We have enjoyed working with Dani for 15 years. She helped us find summer rentals for over 10 years and then helped us find and purchase an Oceanfront home. This year, she will help us sell that house and purchase another. We r...
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Rob & Jim

Rob & Jim

Danielle is one of the most knowledgeable, professional, and hard-working realtors in Laguna Beach. I have known her for more than 20 years and have done several deals with her. She is concerned that her clients get the "best d...
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Robert S.

Robert S.

I am a real estate broker in the Laguna Board/MLS and prefer the results that Dani has consistently produced directly with her dedicated professional staff. She is realistic in setting goals for fulfillment and does achieve tim...
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William F.

William F.

Danielle brings a rare combination of knowledge, energy, and commitment to the table, and she has consistently delivered superb tenants and brokered the best deals we could have hoped for. She knows Laguna Beach and what goes o...
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Richard C.

Richard C.

Dani was a godsend for my family. 3 years ago when my grandfather needed to move to assisted living, she had our family beach house in Laguna rented in less than 30 days for top dollar. In 3 years, we have had 2 tenants with on...
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Caren & Michael

Caren & Michael

Danielle made purchasing our first home a breeze. She was always enthusiastic and responsive, and gave valuable insight and expertise. She is truly the 'Real Estate Queen"!
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Re/MAX Fine Homes, Canaday Group

Re/MAX Fine Homes, Canaday Group

Team Laguna is no doubt the best Realtors we have ever worked with. They always made us feel like we were the top priority. The service was extremely friendly and fast. We received excellent communications throughout the whole ...
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Chris O.

Chris O.

Dani, this is why I do business with an expert in her field. You follow up after the sale or lease. You recognize the value of service beyond the minimum required. You establish credibility with your client. You will be my real...
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Kelly P.

Kelly P.

Danielle has been my agent for many years. She has done a fantastic job managing my property and all things related to being a great Real Estate Broker in Laguna Beach. I would recommend her to anybody in need of a true expert ...
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June S.

June S.

I am blessed to have had a 15-year-plus relationship with Danielle Purcell and Team Laguna. Danielle has an astute knowledge of the Laguna Beach market and, therefore, has been able to give me the best and wisest advice. Her en...
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Tiffany L.

Tiffany L.

I had an emergency move due to a terrible personal circumstance. Danielle was utterly amazing and found me a spectacular place on the water, and I was able to move in the next day. A total guardian angel sent to help me. I will...
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Susan A.

Susan A.

Dear Dani, I wanted to compliment you and your team on a very pleasant and extremely organized office. As I dropped off the paperwork on different occasions, I noticed how well marked everything was and how welcoming you and yo...
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Mary Ellen & Bob R.

Mary Ellen & Bob R.

Danielle was fantastic at helping me buy my current home and helping me NOT buy another home for which we went under contract. Turns out that the seller withheld significant information during the disclosure period, and ultimat...
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Dana W.

Dana W.

Danielle was excellent in every way possible. She made the process seamless and took responsibility for ensuring a fast and stress-free escrow. She was always available to answer questions and is clearly a pro at what she does....
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Amanda & Mike

Amanda & Mike

We met Danielle when we first moved to Laguna 7 years ago. She rented us our first place. It was a one-room guest cottage by the beach, and we signed the lease that day. We have been friends ever since. She was there through al...
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Bill & Martha

Bill & Martha

We felt very confident that Danielle Purcell would find the home of our dreams. The real estate transaction went smoothly. Overall, our purchase was a great experience! Danielle and the team are very efficient, knowledgeable, a...
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