At Team Laguna, we understand that leasing your home is about far more than simply finding a tenant. It is about protecting your investment, preserving your property, and placing your home in the hands of qualified residents who will value and respect it.
For decades, discerning property owners throughout Laguna Beach and Coastal Orange County have trusted Danielle Purcell and Team Laguna to represent some of the area’s most exceptional homes. Our reputation has been built on experience, relationships, market knowledge, and a highly personalized approach to luxury leasing and property representation.
We specialize in premier long-term leasing, executive residences, luxury furnished rentals, and exceptional vacation properties. From oceanfront estates and architectural homes to private coastal retreats, every property is represented with care, discretion, and a tailored marketing strategy designed to attract highly qualified tenants.
Our process is thoughtful, strategic, and hands on from beginning to end. From pricing guidance and professional presentation to marketing, private showings, tenant screening, lease preparation, and ongoing communication, our team is committed to delivering a seamless and elevated experience for both owners and tenants alike.
At Team Laguna, we believe exceptional homes deserve exceptional representation. We are known for strong communication, local expertise, and long standing relationships throughout the community. Our goal is not simply to lease your property. Our goal is to protect its value, maximize its potential, and provide you with confidence throughout the entire process.
To provide a seamless ownership experience, Team Laguna utilizes AppFolio Property Management Software, offering secure online access for owners and tenants, including statements, documents, maintenance coordination, and communication.
Whether you are leasing a legacy estate, seasonal residence, investment property, or luxury coastal retreat, Team Laguna offers the experience, discretion, and personalized service trusted by property owners for generations.
We invite you to contact Danielle Purcell for a confidential consultation and personalized leasing evaluation.
How we work - As soon as we take a new listing, the marketing begins immediately. Listing managers Danielle Purcell (owner) and Laura Baptista, who’s been with Team Laguna for 15 years, will get the ball rolling. Office Assistant and Property Manager Kate Keast, herself a 20-year Team Laguna veteran, runs the rental division and property management team. This process begins by providing an initial walk-through to advise you on factors affecting rentability, along with preparation advice to suggest ways to maximize rents and resale value. We contact vendors to provide recommendations regarding home improvement and maintenance, and determine your rental pricing through a thorough market survey and rental analysis.
We advertise on as many websites as possible to give your home maximum exposure. In addition to the MLS, we submit your information to the local newspaper and an extensive network of online real estate sites. This is more than a one-time ‘blast’—it’s a continuous engagement until we find you the ideal tenant. Our superb marketing features high-quality photography and ad placement on the industry’s leading sites, including but not limited to the MLS, Trulia, Zillow, HotPads, Craigslist, and many more. Physical signage is also created, beginning with an inviting ‘For Lease’ sign right at the property.
Tenant screening is handled with a strict process that includes reviewing the application, credit and background screening, three months of bank statements, verification of income, and a copy of their ID. We also check references with past landlords. Team Laguna owner and broker Danielle Purcell personally approves all tenants. All paperwork, including applications and leases, is approved by Danielle before being submitted to the property owner. Her knowledge, expertise, and ability to read between the lines have shaped Team Laguna’s success; however, the owner always has the final say and approval for all applications. Note that short-term rentals are prepaid and subject to a shorter application form.
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